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SHHHH…
(Hypebot)
–Sorry to tell you this, but...
1. BIG CHECK BOOKS STILL TRUMP BIG
IDEAS - Just ask any music start-up. You'd think that the major
labels would embrace every great idea they could find to help save
their struggling businesses. Nope. Labels are inundated with so many
"great ideas" and are so desperate to help their bottom lines,
2. EVERY TIME MUSIC IS LICENSED TO AN AD SUPPORTED MUSIC 2.0
SERVICE THEY'RE PROBABLY BREAKING A CONTRACT -
How many record label or publishing
contracts do you know that say "Its OK to pay me a tiny fraction of
projected ad revenue every time my song is played or downloaded"?
3. YOU CAN'T DO IT YOURSELF
- There are not enough hours in the
day to return emails from all of you Facebook friends, update your
dates on Eventful, post new photos on Flickr, edit the expletives
out of that backstage video before posting it on YouTube and still
find the time to write songs, record them and then play them live.
It takes a village to raise a child. It take a team to build a
career. Start building one today.
4. EVEN AFTER THE FCC BANNED PAYOLA, INDIES STILL HAVE NO CHANCE
AT RADIO.
Little has changed. Indie music still
has almost no chance of making it onto commercial radio. Radio
programmers are too often sheep playing fewer and fewer new records.
And the vast majority still come from their pals at the majors.
Only ideas they take seriously are
attached to fat checkbooks.
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