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Feritta

 
Two Time Best Female Solo Artist Australia and WAMi nominee Feritta represents a new generation in music.

Seamlessly blending between Bollywood and Hollywood,
east and west, this unique Australian born singer
embraces her Indian roots to create a true cross-over artist.


 

 
 
 
   
  Photographer/Artist: Kelvin Chong Photography    
Artist videos |
 
 
the album 
"A Journey Begins"



Having already enjoyed success in a variety of independent & international online charts Feritta's debut album, "A Journey Begins" marks the beginning of a new sound and a great time for those who want to come along for the ride...
   
 
  Performing and promoting "A Journey Begins" has seen Feritta open to sold out crowds for the "The Godfather of Bhangra" Bally Sagoo
in Australia and Mumbai's star DJ, DJ Nawed in the USA. DJ Nawed has produced for Bollywood superstars such as Shahrukh Khan.
  
 
     
 
the genres Pop & R&B
 
the lowdown  Often when you read about stars today you'll hear that from the moment they could walk and talk they were singing and dancing or that their parents had them in every singing, music and dance class possible but Feritta was just a regular kid who sang in choirs because it was fun.

At age eleven she was awarded a scholarship to study the clarinet which she continued for two years. Things changed when she started high school and music fell into the background as her parents wanted her focus on academics. Her teenage years were a tricky balancing act of trying to be a normal "Aussie" teenage girl and trying please her traditional, conservative parents.

As was expected university followed but Feritta knew her true passion was music. A renewed focus saw Feritta begin vocal coaching with Lucy D'Olimpio of Harmony School of Voice and Music who saw her talent and encouraged her to pursue her dream.

Her first experiences with the music industry taught her a lot when Feritta signed to a record label who promised big dreams but in the end the label went under and Feritta had nothing to show for herself. It was a cruel blow and there was a growing tide of advice telling her to give up music and get a "real job". Feritta would not give up and she continued to write, sing and perform live. In time she was introduced to UK writers and producers "Cube"- Dean Hopkins and Brian Highet.

Feritta recorded several tracks with Cube. "Boyfriend", which went to # 1 on the mp3.com.au charts as well as performing their track "Be What U Wanna Be" in Melbourne, Australia, a finalist out of nearly 150 acts in a national competition. Soon after this collaboration Cube disbanded.

At this time Feritta and Hopkins took the opportunity to pursue a fusion Indian/R&B project and the "east meet west" fusion was born. Their first collaboration, "Don't Tell Me That You're Sorry" reached #2 on the mp3.com.au charts and remained in the R&B top 20 for over a year.

Her music has seen her enjoyed huge success on various independent and online music charts. She has consistently performed on the USA Broadjam.com Charts including the Pop Top 10, Contemporary R&B Top Ten, Production Top 10, Female Vocal Top 10, Australian Top 10 , California Top 10, and more - often with two tracks dominating a single Top Ten chart at any one time. She has also had several #1 hits on the Broadjam charts.

Twice voted Best Female Solo Artist Australia in the International Music Aid Awards, (2006/2007) and a two WAMi nominee, Feritta wrote and performed the Official Theme Song, "The Light" for the 4th World Zoroastrian Youth Congress held in Victoria, Australia. The event brought youth from all over the world to Australia's shores.

Recently Feritta added producer to her list of skills after writing, performing and producing three Hindi songs for her first independent film project, "The Taste of Relation".

Performing and promoting "A Journey Begins" has seen Feritta open to sold out crowds for the "The Godfather of Bhangra" Bally Sagoo in Australia and Mumbai's star DJ, DJ Nawed in the USA. DJ Nawed has produced for Bollywood superstars such as Shahrukh Khan.

A keen business woman, with her business degree in hand, Feritta is now also branching out into merchandising and will soon be launching her own fashion and accessories label.
      
the sound Her songs have enjoyed Top Ten status in various categories including the Broadjam Earth Top Ten, Pop Top 10, Contemporary R&B Top Ten, Production (Other + Mid Tempo) Top 10, Female Vocal Top 10, California Top 10, Australian Top Ten & West Top Ten. Feritta is also a two time nominee in Australia's WAMi Awards.
         
the follower
Online at:  | official site | twitter | facebook |    Contact: d.osborne@doneproductions.com
 
     
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Feritta  

 
     
 

    
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